Case Study
HOW GOPUFF KEEPS TRUST ON EVERY DOORSTEP
Gopuff built its business on speed and convenience, but also on trust with its community. Gopuff's compliance team doesn't treat workforce risk as a point-in-time problem. They manage it as an ongoing obligation to every customer.
Industry: Transportation & Logistics
Hiring Model: Gig / Marketplace
Integration: Fountain
Highlights
Entire active delivery partner fleet under continuous monitoring
Every active Gopuff delivery partner is automatically enrolled in extensive ongoing criminal monitoring.
200+ fraudulent applications blocked every month
Yardstik catches ineligible applicants before a single background check runs, stopping duplicate SSNs, blocklisted drivers, and underage signups at the door.
Applicant screening support tickets dropped to near zero
After switching to Yardstik’s consent experience, applicants stopped asking whether the background check form was legitimate. The friction disappeared.
We're delivering peace of mind. Our customers deserve to know we stand behind the person we sent to their door. That's what we want to prove through every decision we make.
THE CHALLENGE
When YOU’re serving customers at their doors, Risk Management Can't Take a Day Off
Gopuff delivers to customers across the country: alcohol, household goods, medicine, and more, arriving at their front doors within minutes. At the moment of delivery, the customer has to trust whoever is standing on their doorstep.
Jad Allen, Gopuff's Compliance Program Manager, thinks about that trust every day.
"A delivery partner's record doesn't freeze the moment they're hired. If something changes after they've been onboarded, we need to know about it. But it's more than catching problems. Your customers are trusting that the person at their door is still someone you'd vouch for."
Background checks aren't a box to tick at hire. They're the foundation of a continuous risk program, one designed to catch what changes after day one.
Making that program work at scale is the hard part. Gopuff processes tens of thousands of delivery partner applications every month. Guarding against fraud is a constant: people creating accounts under different names after being terminated, misrepresenting their age to get past the system, manufacturing identities to sell access to others.
As Seth Taylor, Senior Manager of Delivery Operations at Gopuff, put it:
"The threat landscape doesn't stand still. There will be new things people do to try to slip through the cracks. Having a good partner that can catch those attempts is paramount for us."
The question isn't whether fraud is going to evolve. It's whether your risk program evolves with it. Gopuff needed a partner who took that as seriously as they did.
THE SOLUTION
A Risk Program That Runs Continuously
What Gopuff and Yardstik built together was a layered risk program that covers the full delivery partner lifecycle.
The first layer is at the front of the funnel. Yardstik's Detect AI flags previously terminated applicants who are trying to reapply under a new name or email.
Yardstik blocks hundreds of those attempts every month: duplicate SSNs, blocklisted applicants, and underage signups flagged and canceled before a check runs.
The second layer is post-hire. Gopuff continuously monitors the criminal records of its entire active delivery partner population, a program that scales automatically with their roster. When a delivery partner becomes active, they're enrolled. When they go inactive, they're removed. No monthly manual exports. When something surfaces, it goes directly to adjudication.
"The process has been great. The system is easy to use, and the information is clear and concise. You can see immediately what happened and why."
The Fountain integration rounds out the picture. Gopuff has run on Fountain for years, and the Yardstik integration was built to match how they actually work, not the other way around. Where their previous provider gave them a fixed setup and called it done, Yardstik built to spec.
The result is full visibility: from any applicant's Fountain profile, Seth can see exactly where they are in the Yardstik process and flag issues instantly. Seth Taylor said it best:
“The integration feels like it was built for us.”
The intake experience got the same treatment. The background check consent form was redesigned in Gopuff's brand, so applicants move through the process without losing trust in what they're signing up for. The support tickets asking "is this legit?" stopped coming in.
Outcomes
CONTINUOUS PROTECTION AT SCALE
For Gopuff, the initial screen is the beginning of the commitment, not the end of it, because trust doesn't have an expiration date.
"The background check information is very clear and concise. You can see immediately what happened." – Jad Allen
That clarity matters when you're covering tens of thousands of delivery partners and need to move quickly.
FRAUD STOPPED BEFORE IT STARTS
Fraudulent or ineligible applications are blocked before Gopuff ever has to pay to run a background check. Duplicate SSNs, blocklisted applicants, and underage signups are flagged automatically.
"That's hundreds of onboardings my team doesn't have to process and then turn around and terminate." – Jad Allen
At Gopuff's volume, that's real savings in screening costs and team time.
A partner that builds what's needed
Gopuff didn't come to Yardstik looking for a better version of what they already had. They came with a specific program and specific requirements, and the expectation that a real partner would meet them. That's what happened.
"We feel heard. We feel taken care of." — Seth Taylor
Most vendors hand you what they have. Yardstik built what Gopuff needed.
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